Press Release: New Partnership = Big Growth for Hudson Valley Brewery
FOR IMMEDIATE RELEASE
Director of Creative, Culture & Chaos
SHEEHAN FAMILY COMPANIES STRENGTHENS CRAFT PORTFOLIO THROUGH PARTNERSHIP WITH YONKERS BREWING CO.
Growing Hudson Valley Craft Brewery and Restaurant / Brewery to Join Company’s Craft Beer Unit
YONKERS, NY (October 27, 2015) – Sheehan Family Companies announced that they have entered into a distribution partnership with Yonkers Brewing Company. The partnership will enable this Yonkers-based brewery to access more of their local market and introduce their lineup of accessible and easy- drinking craft beers to a wider range of consumers across New York City, Long Island, the Hudson Valley and the Capital Region.
“Yonkers is more than a business to me and Nick (co-founder), it is a passion project that involves both of our families, our friends, and the entire community,” said John Rubbo, BrewEO and Co-Founder of Yonkers Brewing Co. “Our team is proud of what we have built since we started in January 2013 and we are excited that this partnership will substantially expand our reach and presence in our home market.”
Expect to see more Yonkers Brewing Co. on shelves and on taps this week. Yonkers Lager is the brewery’s flagship beer and is available in bottles and kegs, while their Yonkers IPA will start being distributed exclusively in kegs.
“The passion of this family-run brewery is something that really stands out to us, we are selling a story along with great beer,” said Paul Bussiere, General Manager, Craft Beer Guild Distributing Of New York. “The team has done a tremendous job rallying the community around them and we welcome this strong addition to our craft portfolio.”
Located 24 minutes north of New York City, Yonkers Brewing Co. expects to sell approximately 4,000 barrels of beer in 2016 between their wholesale and restaurant / brewery businesses. The brewery is focused on producing accessible, easy-drinking beers, from traditional styles. Their new tasting room allows consumers to experience on-site brewing, 12 different styles at all times and a gastro pub menu.
About Yonkers Brewing Co.
Like any other great idea Yonkers Brewing Co. was thought of with a beer in hand. The concept of brewing came to John Rubbo and Nick Califano after they tirelessly helped their grandfathers make homemade wine. As they exchanged stories about crushing grapes and discussed the intricacy of fermentation, they cracked open a cold beer. As the cap fell off the lights went on, “Why not just make the sweet nectar we enjoy so much more?” they asked. The generations- old tradition of wine making sparked a fire and with head brewer, Sharif Taleb, they brewed up a recipe that is now known as their flagship, Yonkers Vienna Lager. Always strives for continued improvement, innovation and quality in all they do, including promoting their home town culture, redefining domestic beer as “True Domestic”, owned and operated, and beer production. For more information, check outwww.yonkersbrewing.com or be social at fb.com/yonkersbrewing and @YonkersBrewing on Twitter and Instagram.
About The Sheehan Family Companies
The Sheehan Family Companies is the nation’s largest craft beer wholesaler, distributing a portfolio of the finest American Craft, Specialty and Imported beers that the world has to offer. Through four generations of family ownership and one hundred and seventeen years in business, the Sheehan Family Companies has grown to be one of the top fifty privately owned businesses in Massachusetts as well as one of the ten largest wholesalers in the country. This has been made possible through the company’s mission of partnering with world class people, who produce world class brands, with world class potential. Visit: www.sheehanfamilycompanies.com
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